AL B. Goldin

Now

AL leads marketing and communications for a graduate school of environmental science and management at the University of California, Santa Barbara. The job: turn research and programs into stories that funders, applicants and the public act on, and build the systems (web, data, process) that keep those stories accurate and current.

Before

Seven years running a brand and web studio for small businesses and non-profits across California: restaurants, garden centers, architecture firms, physical therapists, property owners. Same job at a different scale: find what the customer cares about, say it clearly, put it where they will find it, measure what happens.

How the work gets done

Customer first. Messaging follows the StoryBrand pattern: the customer is the hero, the brand is the guide.

Decide fast, then check. Campaigns run as experiments, using the OODA loop and lean startup methods.

Build it to last. Webflow sites, structured content, Search Console and GA4 reporting, and AI-assisted workflows that are documented and handed over.

Proof

Work:Gorilla Hut, Aloes in Wonderland, Meng Peeps, all projects.

Writing:Crafting your brand messaging, The OODA loop, all resources.

Elsewhere:LinkedIn, Instagram, Start@albgoldin.com.