Meng Peeps: National Executive Search

This prestigious partnership was changing it's name. I worked with them to create a new identity system and website.

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When Meng, Finseth, Peeps decided to shorten their name to Meng Peeps, there was a lot to be decided. While the titular name was set in stone, they were unsure if they wanted to use a tagline, they were certain they needed a new website, and they wanted a logo they could use as their mark on brand materials. Working with Dennis Johnson Design, I helped them complete this comprehensive brand change.

Identity: logo, tagline, color scheme, voice and copy

Strategy: target market identification, voice and copy

Web Design: competitive research, mobile responsive layout

Web Development: web development, publication with existing domain and hosting company

Search Engine Optimization: page speed optimizations, site meta-data

Analytics: web traffic analysis

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