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Meng Peeps: National Executive Search
A prestigious partnership was changing its name. The work: a new identity system and website.
When Meng, Finseth, Peeps shortened their name to Meng Peeps, a lot was still undecided. The name was fixed; the tagline, the website and a mark they could use across brand materials were not. Working with Dennis Johnson Design, AL carried the brand change through from identity to launch.
Identity: logo, tagline, color scheme, voice and copy
Strategy: target market identification, voice and copy
Web design: competitive research, mobile-responsive layout
Web development: build and publication on the existing domain and host
Search engine optimization: page-speed optimizations, site metadata
Analytics: web traffic analysis
Meng Peeps
Brand identity and website for Meng Peeps, the retained executive search firm for nonprofits (now mfpsearch.com). AL B. Goldin designed the mark, tagline, voice and responsive site with Dennis Johnson Design, 2017.
Project Scope
Identity Design, Web Development, Search Engine Optimization, Web Traffic Analytics