Social Media Marketing 101

Social media is an essential part of todays business landscape. This is how to get results.

This quick guide introduces a professional framework for approaching social media. It will walk you through starting your first social media campaign and get you started on the path to real return on investment. Here are the highlights of what you will learn:

Creating a campaign overview

Establishing a vision for your campaign

Analyzing the competitive landscape

Defining your objectives

Determining your strategy and tactics

Setting a reasonable budget

Reviewing results

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